Consistency is key. That’s a statement we often hear, whether it’s about eating healthy, exercising regularly, or changing small daily routines, it is all about consistency. The same idea can apply to our business; consistency will make a difference, you just need to have patience in order to see the benefits and improved results. There are many advantages to maintaining a consistent content flow on your website and social media channels and it might not be for the reasons you think.
What is a consistent content flow?
Content marketing is the creation and then dissemination or distribution of media in order to grow your business. The content can come in a variety of forms, including website content and updates, case studies, how-to guides, blog posts, newsletters, videos, infographics, and many more.
A consistent content flow means that you and your company are regularly using content marketing strategies to make your business visible in internet searches, to direct traffic to your website, to increase sales, position yourself as an experienced expert in your industry or field, and to share your expert knowledge and information. This “consistency” may look different depending on your business. Some businesses might want to write a blog article every week, while others might benefit from only once a month. Or you might update your website content every two months. This is something that is unique for each business and needs to be planned in your marketing strategy.
So, what are the benefits of a consistent content flow? And how can it help your business? Let’s have a look.
You are the expert
When someone doesn’t know the answer to a question, they head straight for the internet. Chances are they are reading a blog post, website, white paper, or how-to guide to better understand the topic, learn more, and gain knowledge. Having a regular content flow, including consistent blog articles, social media posts, and fresh website content will enable the user to find your business and read about the topic directly from you and you are in control of the narrative. A good example is this very article you are reading now. Ideally, you are the expert and you know more about the topic than anyone else, so be sure to share that knowledge with your potential customers! They are looking for answers and you have them! You want to ensure that people are coming to you for information; and when you post fresh content, they will keep coming back to learn more. When those readers need your product or service, they are more likely to come to you instead of going to an unknown company because they know you, are familiar with you, and see you as an expert!
Everyone loves fresh content, including search engines
Fresh content is usually more accurate and up-to-date. Things change quickly, so if you read a blog article from five years ago, chances are it isn’t as relevant as a blog article that was written six months ago. Posting a variety of relevant, informative, and frequently updated information to your website will produce numerous positive results, particularly improving search engine optimization (SEO).
All the way back in 2011, Google had a freshness algorithm update, resulting in a prioritization of newer pages with the most up-to-date information. So, if you aren’t regularly updating, you are getting left behind by the algorithms. Of course you want to appear at the top of a Google search, so you need to post information on a regular basis.
Create more opportunities for potential customers to visit your website
Fresh content attracts readers and readers equals more traffic to your website. This directly translates into more brand awareness and recognition, which then improves sales and generates business growth. While new content attracts more website visitors, it will also keep them on your webpage long enough to read through the content. The longer the visitors stay on your website the more interested and engaged they will be, resulting in a greater chance of them becoming customers.
Many companies don’t have the capability to update content regularly, so many businesses simply ignore this important activity. Hiring a content generation company is a great way to ensure you have continuous new content, and it enables your in-house employees to focus on other parts of the business. One of the most effective content marketing activities to do consistently, is to write blog articles (I mentioned these earlier). Blogs provide the freedom and ability to post on various topics that relate to your business, but aren’t as narrowly focused as your website content. Blogs are also a great way to post easy-to-read content quickly and regularly, and that will improve search traffic flow and Brand reputation.
Get that information out on social media
Social media is definitely your friend, not your enemy. Many businesses get overwhelmed or intimidated by social media, which is another important reason to hire a content generation company that can handle the ins and outs of the process for you, create a social media marketing plan, and post on your business’s behalf. Posting consistently on social media allows you to grow your presence, share the information you want others to see, promote your content, and generate traffic – it really accomplishes a lot. We would recommend social media sites like LinkedIn (all businesses should have a LinkedIn page), Facebook, Twitter, Instagram (depending on the business), and Google+. Social media is wonderful for brand recognition and pushing people to your website.
Conclusion
Social media is definitely your friend, not your enemy. Many businesses get overwhelmed or intimidated by social media, which is another important reason to hire a content generation company that can handle the ins and outs of the process for you, create a social media marketing plan, and post on your business’s behalf. Posting consistently on social media allows you to grow your presence, share the information you want others to see, promote your content, and generate traffic – it really accomplishes a lot. We would recommend social media sites like LinkedIn (all businesses should have a LinkedIn page), Facebook, Twitter, Instagram (depending on the business), and Google+. Social media is wonderful for brand recognition and pushing people to your website.
Updating content regularly can have a positive impact on your business from boosting your SEO results, expanding brand awareness, sending more traffic to your website, positioning your brand as an expert, and increasing sales. Because of the demands of producing fresh and innovative content regularly, many companies hire content generation companies such as Rainmaker Content Marketing, that can work with your unique business and create a content flow that suits your needs and particular goals. This allows your employees to focus on other business activities that are specific to their expertise, while you have hired an outside company to work their magic on creating interesting and consistent content.
Have questions about how content generation can help your business? Or what types of content should you focus on to meet your business goals? Rainmaker Content Marketing can help and are happy to chat about what we can do for your business.
Pingback: How Effective Content Management Skyrockets Ecommerce Sales